Wholesale

Built for Shops That Know Cold Water

Crooked is a cold-water wetsuit company built by surfers who spend most of the year in it. We design warm, flexible wetsuits that actually work in harsh conditions—and we price them so shops can sell them without awkward conversations at the register.

If your customers surf cold water and care about staying warm, Crooked belongs on your rack.

Interested in bringing Crooked to a local surf shop near you? Contact us at crookedsurfco@gmail.com for more information on how to become a trusted wholesale partner.

Why Shops Carry Crooked

The product makes sense.
Our wetsuits are designed and tested in real cold-water conditions using premium Japanese Yamamoto neoprene. They’re warm, comfortable, and easy to explain to customers without over-selling.

The price point works.
Crooked hits a rare sweet spot: premium performance without luxury markup. That means strong sell-through and fewer objections on the shop floor.

The brand feels familiar.
We don’t posture, gatekeep, or chase trends. Crooked speaks the same language your customers already do—especially in cold-water regions.

We support the shops that support us.
Wholesale partners aren’t an afterthought. We aim to be easy to work with, responsive, and respectful of your role in the community.

Who We’re a Good Fit For

• Core surf shops in cold or shoulder-season markets
  

• Shops that value function over flash
  

• Retailers who want gear their staff actually believes in
  

• Stores that serve year-round surfers, not just vacation traffic
  

If that sounds like your shop, we’re probably aligned.

Getting Started

If you’re interested in carrying Crooked, reach out with a bit about your shop and where you’re located. We’ll follow up with wholesale details, pricing, and next steps.

No pressure. No hard sell.

Reach out to learn more. We would love to learn about your shop and hear how Crooked rubber can keep your customers warm. 

Email us: crookedsurfco@gmail.com